Have you ever wonder how Live Fit was started? Well, it’s your lucky day! Chris was excited to share the story of Live Fit with Starter Story. Starter Story shares expert insight on how successful businesses are started around the world. Continue reading below to learn a bit more about the start of Live Fit

Who are you and what business did you start?

Hey everyone! I am Chris and in March 2011 I started Live Fit. Live Fit is a personal training company that was created to change the standards in the personal training industry. Early on I focused on building a company that is not only based on results, as most fitness companies are, but that is also focused very heavily on relationships. Relationships create trust, trust creates buy-in, and buy-in leads to the accountability and dedication it takes to get results.

What's your backstory and how did you come up with the idea?

I started Live Fit because I felt I was running out of options in the industry I loved so much. Personally, I felt the misses in the personal training industry and wanted to change that. Personal Training, as well as all types of fitness, can be very intimidating to most people. And honestly, the people that are most intimidated by fitness are often the people that need it the most. I set out to create a company that provided the same types of exercises, programming, and results as generally all fitness companies, but I wanted to make it a comfortable experience from the moment a potential client stepped through our doors.

All our processes, our studio layout, our team of trainers we have hired, and our entire mission are based on making clients feel comfortable, appreciated, and valued. We do things differently and over the past 10 years, I have seen other companies in our area follow our lead. Long gone are the days of slamming weights, extremely loud music, and uncomfortable gym environments. People want to go where they feel comfortable and respected.

We would not be where we are today without our amazing clients! Thank you to each and everyone of you!